Deep dives into structured data, AI search visibility, and the future of machine-readable content.
For years the advice was to pick one home for each piece of content. Put it on your site or put it on Medium, but not both, or Google would punish you for du...
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Getting cited by AI feels like the win. It is only half of one. When an AI links your page as a source, there is a real chance the claim it attached to your...
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On May 21, 2026, Google started rolling out a core update. Two days earlier, at Google I/O, it announced that AI Mode had passed one billion monthly users an...
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You can be cited by ChatGPT and still contribute almost nothing to the answer. The link sits at the bottom of the response, the user never clicks it, and you...
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llms.txt may be the most confidently recommended AI visibility tactic with the least evidence behind it. A plugin will generate one for you. A dozen guides w...
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Your content gets cited by AI but your brand never appears in the answer. Here’s what a ghost citation is, why it happens, and what to do about it.
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OpenAI runs three separate crawlers. Anthropic runs three more. Each one does a different job, accepts different instructions, and produces a different outco...
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Most people assume that if they clean up their website, add schema, and write better copy, AI will start recommending them. That is part of the story. But Mu...
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Google.com is now the single most cited domain in AI Mode. Including YouTube, Google-controlled properties account for roughly 20% of all AI Mode citations....
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Your page is indexed. Your content is accurate. Your answer is better than the one ChatGPT gave.
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Schema.org, blog engine, and LLMs.txt sound technical, but they all point to the same issue: machines need help understanding your website.
Read article →A directory page isn't just an HTML sitemap—it's a Semantic Crawl Hub for ChatGPT, Perplexity, and Gemini. Learn how to build it properly.
Read article →When enough websites, emails, and blogs use the same AI-generated structures, readers start pattern-matching before they’re even conscious of it. Here is how to cut through the noise.
Read article →If you run a business, create content, or sell expertise online, your About pages are doing far more work than most people realise. Here is how to build one properly.
Read article →Your customers have stopped Googling. They're asking ChatGPT. Learn why being the "source of truth" is the only visibility metric that matters now.
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